Journalists are driven to beef up stories, make them provocative, hype them, and if possible, manipulate them in such a way that they will remain newsworthy for as long as possible. Viewer ratings are the driving force. So the proverb, “make hay while the sun shines” appropriately describes the behavior of for-profit weather forecasters.
Probabilities that by the time Irene reaches the Northeast it may likely peter out and become a tropical storm is not the kind of story that would be as profitable as if you report Irene a CAT 1, 2, or even better, a CAT 3 hurricane. Creating fear and predicting the worse cataclysmic consequences creates audiences that will be glued to the most recent forecast, and keeping them glued as long as possible will continue to bring in the dough.
Irene came almost six years to the day after Katrina ravaged New Orleans on Aug. 29, 2005. Predictions that New York City would be hit by a major hurricane were frightening.
Read full article here: Weather Forecasters Make Hay While the Sun Shines